By: Alex Buchart
It is projected that in 2015, 93% of job recruiters will screen potential candidates’ social media profiles. That’s right, 93% of job recruiters. This means that almost every job you will apply to, a potential employer will be Googling you to see how you present yourself to the world. Additionally, 69% of potential employers have rejected a potential candidate because of what they saw on a social networking site.
Here is some food for thought, why not use social media to brand yourself as the perfect candidate for the job rather than as a liability? In fact, 68% of potential employers have hired a candidate because of what they saw on a social networking site.
We hear about how businesses try to create their own unique brands all the time, but what about people branding themselves? Ever found an Instagram or Twitter user you love to follow because they have so many interesting things to say? Well, that is an excellent example of someone branding themself to be a social media success.
Let me give you two examples of successful “branders,” so to speak, that I have observed on Instagram.
One of the users I follow, a woman named Kino MacGregor , posts detailed yoga poses for each day accompanied by an inspirational caption. Her captions typically involve a message about how much diligence and hard work it has taken her to reach her level of strength – at times even a decade! With 498,000 followers, I began to analyze her success. It’s not just her ability to put her feet behind her head that is fascinating, it is also her ability to bare her vulnerabilities to her followers that ultimately makes her such an inspirational person to follow. She manages to showcase her talents while reminding her followers that it is continuously striving for success after facing failure that makes you stronger.
The other user I follow is named Courtney Kerr , who uses bright photos and clever captions to capture the interests of her followers. Courtney’s posts are a little more lighthearted, yet she is similar to Kino in that she showcases pieces of herself as well. Typically these pieces are brightly colored jackets and bedazzling jewels, but it is the way she pairs these together that gives her followers a taste for her personality, interests and fears without even truly knowing her. Courtney also uses quotes, moments of sadness as well as joy that give her followers the feeling that she is a real person who has important attributes to show the world.
A few of my takeaways from these Instagram personalities are that in order to brand yourself you must showcase what you love in a clever, tasteful, soul-baring way. These are not just photos of a woman doing yoga on the beach or another posing in a hounds-tooth coat; they are windows into the lives of other people.
I have used these women as inspiration to advertise what I love in a manner of self-expression. In fact, my Instagram is full of dishes I have tried, places I have been and hobbies I love. These past few months I have begun using my Instagram, Facebook, Twitter and LinkedIn as a complete reflection of my resume. Anything and everything I have put in my resume, I have attempted to showcase in some form on my social media. Not only does this prove to employers you are not lying, but it also serves as a portfolio to show my potential employers what I am capable of.
Social media is a wonderful way to brand yourself as a cooking connoisseur, a culture junkie or even a music enthusiast. Let your social media accounts be another voice that speaks truths about who you are as a person and what you can accomplish. Harness the things you care about and put them out there in a way that show your potential employers what you love too!