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social media experts are storytellers
At JDPR, we are storytellers.

One of my favorite questions to ask a client is, “What sets you apart?”

It’s the basis of any good story. And especially if you’re targeting earned media (our forte here), you’re going to need a good – no, a great – answer to that question.

So it is with marketing agencies. In an era when everyone’s an “expert” on social media, how is a brand manager expected to know exactly who to turn to?

The truth is social media is nothing more than a new platform for us to tell and shape our stories. Facebook, being the social media powerhouse that it is, gives us little more than a shiny new interface with which to tell the narratives of our lives – often, these days, from inception to death. In fact, “92 percent of youngsters under age 2 already have a digital footprint, meaning identifiable photos and other personal information has been posted of them online,” according to Huffington Post.

Between photos of the college roommate’s newest dog and best friend’s first baby, how do brands cut through the clutter? Isn’t that what everyone is asking?

The answer is simple, and Facebook has upheld this rule time and time again, with each minute change or shift in its algorithm: Enhance the lives and the digital experiences of your target audience – with stories.

Instagram is a visual storytelling, and Twitter, while becoming increasingly visual, is a short-form storytelling. Facebook is a community storytelling, and Pinterest is a project-based storytelling. I could go on, but the point is, obviously, these sites are simply avenues for stories. Harness your brand’s stories and the stories of your consumers – and leverage social media’s tools to do it.

“I promise you, [the companies] who don’t learn how to tell these stories on today’s platforms are the ones who will go out of business,” said the king of social media, bestselling author Gary Vaynerchuk.

With more than 25 years of award-winning storytelling experience, the JDPR team is uniquely poised to take the social media world by storm on behalf of our clients. That’s our differentiating factor.

Want to learn more about our unique social media strategy? Contact us today.