Lima One Capital Brand Building
Client
Lima One Capital is an innovative “specialty lender” that is revolutionizing the mortgage and property development markets. With headquarters in Greenville, SC, and business activity in more than two-dozen states, Lima One specializes in first mortgage loans to real estate investors for the purchase and renovation of residential investment homes. Within its first 3 years of business, Lima One Capital was named the fastest growing company in South Carolina — a testament to the brand’s meteoric rise.
 
The Program
Lima One Capital wanted to raise awareness of its innovative loan product for residential real estate investors through designated media outreach nationally and regionally, with deliberate focus on key expansion markets. Complementing its core business, Lima One’s leadership team sought to leverage its storied military background to reinforce the distinct brand position of professionalism and legitimacy as the lead “hard money” lender coast to coast.

“Lima One Capital of Greenville topped the list of the SC 25 Fastest Growing Companies … Lima One’s style of business has revolutionized the hard money industry. It provides investors with the ability to capitalize on the most promising opportunities in the real estate market.” – Greenville Business Magazine
PR Objectives
  • To showcase the advantages of hard money lending and grow brand awareness in expansion markets.
  • To position Lima One Capital as a thought leader in hard money lending and real estate trends. 
  • To align the Lima One Capital brand with its military heritage and its commitment to private sector employment for veterans. 
PR Tactics
  • Built storytelling platform using industry facts and trends along with previous success stories and case studies to illustrate Lima One Capital’s redefinition of the category.
  • Targeted high-level business, financial and real estate publications in addition to lifestyle writers in the home market to highlight the evolution of the company’s geographic and market significance.
PR Results
  • Feature-length stories in the nation’s leading business and finance media.
  • Localized features in regional dailies and broadcast media.
  • Highlighting CEO/Founder John Warren’s success in starting Lima One Capital through a variety of media outlets including daily newspapers, business journals, broadcast stations and key radio programs.
  • Positioning Lima One Capital as the go-to source for commentary on the real estate industry in expansion markets to amplify the brand presence in those markets.