BernzOmatic Creative Mailer Campaign
BernzOmatic, a brand under Newell Rubbermaid’s portfolio, is recognized as a highly respected global brand that focuses on manufacturing and marketing best-in-class hand held torches and accessories for professionals and consumers.
The Program
JDPR created a powerful direct mail campaign to help launch BernzOmatic’s QUICKFIRE® hand held torch to consumer DIY and trade media across the U.S. The goal of the mailer was to pique the media’s interest and induce trial of the new torch, leading to national buzz around the product’s innovation. The mailer consisted of a tube of long-stemmed matches inside a custom box, designed with product images and compelling copy: “Do not confuse 19th century fire starters with 21st century QUICKFIRE! Demo the most innovative torch on the planet.”
“The new BernzOmatic QUICKFIRE is the hottest thing in soldering since fire.” John Owens & Andy Steele, “Those Advice Guys,” Best Advice Award winners
PR Objectives
  • To increase brand awareness of both BernzOmatic and QUICKFIRE, especially among trade media.
  • To induce trial of the QUICKFIRE torch by key media.
  • To obtain thirty-party endorsement by winning industry awards.
  • To prove BernzOmatic’s status as an innovator in the industry.
  • PR Results
  • QUICKFIRE was the recipient of Building Products magazine’s annual ‘MVP Product’ award.
  • The product received an honorable mention in Handy Magazine’s 10th Anniversary ‘Handy Innovation Awards.’
  • The product achieved considerable coverage in trade and consumer media outlets, providing credibility and boosting company brand recognition and sales.
  • Several key national articles were shared with BernzOmatic’s buyers and customers.
  • QUICKFIRE was included in multiple national consumer media gift guides.