Bridgestone Golf, Inc. Cause-Related Marketing
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names.
To leverage Bridgestone’s signing of PGA TOUR icon Davis Love III, JDPR developed a season-long cause-related marketing program that tied Love’s birdies made on Tour with Bridgestone donations to a patriotic charity. For every birdie Davis Love III made, Bridgestone donated $100 to Golf 9/12 – a new initiative intended to recapture the collective spirit of unity that swept through the country the day after September 11, 2001.
“Every birdie putt that I stand over in 2011 now takes on additional meaning. I’m happy to play a small part in the mission of the Golf 9/12 organization. Knowing that every birdie I make will help benefit our brave men and women, at home and abroad and will help foster a universal spirit of unity, is added motivation for me! I am truly honored to be part of this organization.” Davis Love III, PGA TOUR Icon and Bridgestone Tour Team Member