Golf Pride Media Exposure
Client
For more than six decades, Golf Pride has been the global leader in golf grip innovation and technology. From the invention of the slip-on grip to groundbreaking advancements with their new Brushed Cotton Technology, to the introduction of the hybrid category of grips, Golf Pride offers a wide range of expertise in the category.
The Program
JDPR was tasked with garnering exclusive exposure for Golf Pride’s new TOUR SNSR grip in both digital and print golf-category media. Golf Pride wanted to market these oversized grips as offering oversized benefits and performance while still sticking to the core competencies of rubber performance.
PR Objectives
  • To create buzz surrounding the new TOUR SNSR grips through print and digital media.
  • To heighten brand awareness.
  • To create a sustained media presence for the brand that extends beyond golf-specific media.
  • PR Tactics
  • Coordinated TOUR SNSR reviews with media.
  • Utilized TOUR SNSR in Holiday Gift Guide pitching.
  • Worked with key media to raise consumer awareness of TOUR SNR success on TOUR.
  • Worked with core golf media and also extended to other lifestyle publications designed specifically for men (i.e. Bro Bible).
  • PR Results
  • Obtained widespread coverage of the brand in key golf media, as well as general men’s lifestyle publications.
  • In the first 5 months, JDPR placed 40 media stories.
  • Gained 37.5 million impressions.
  • Achieved an ad equivalency of $240,000.
  • Entered into a brand-new product market.
  • Surpassed forecasted sales results.