Golf Pride Media Exposure
For more than six decades, Golf Pride has been the global leader in golf grip innovation and technology. From the invention of the slip-on grip to groundbreaking advancements with their new Brushed Cotton Technology, to the introduction of the hybrid category of grips, Golf Pride offers a wide range of expertise in the category.
JDPR was tasked with garnering exclusive exposure for Golf Pride’s new TOUR SNSR grip in both digital and print golf-category media. Golf Pride wanted to market these oversized grips as offering oversized benefits and performance while still sticking to the core competencies of rubber performance.
To create buzz surrounding the new TOUR SNSR grips through print and digital media.
To heighten brand awareness.
To create a sustained media presence for the brand that extends beyond golf-specific media.
Coordinated TOUR SNSR reviews with media.
Utilized TOUR SNSR in Holiday Gift Guide pitching.
Worked with key media to raise consumer awareness of TOUR SNR success on TOUR.
Worked with core golf media and also extended to other lifestyle publications designed specifically for men (i.e. Bro Bible).
Obtained widespread coverage of the brand in key golf media, as well as general men’s lifestyle publications.
In the first 5 months, JDPR placed 40 media stories.
Gained 37.5 million impressions.
Achieved an ad equivalency of $240,000.
Entered into a brand-new product market.
Surpassed forecasted sales results.