Sligo Wear, Inc. New Product Launch
Based in Mississauga, Ontario, Sligo Wear, Inc. is a maker of fashionable, proper-fitting, high-quality golf apparel whose use of bold color schemes and eye-catching patterns has gained recognition among trend-setting golfers globally.
Launch of Sligo’s first ever complete line of apparel, accessories and outerwear among golf and fashion/lifestyle media, throughout North America.
To raise awareness of the Sligo Wear brand among PGA Professionals.
To create buzz surrounding the Fall 2011 line among greengrass retailers to bolster Sligo’s retail sell-in efforts.
To instigate consumer pull-through of Sligo Wear’s Fall 2011 collection.
Three-wave media outreach, with each wave focusing on unveiling different highlights of the Fall line of tops/bottoms, accessories and outerwear.
By-invite-only opportunities to review the Fall 2011 collection for select golf, fashion and lifestyle media.
Social media-based support of PGA TOUR staff players when they debuted Sligo Wear Fall 2011 collection items. (Facebook, Twitter, leading golf discussion forums).
Widespread news release, high-res image and catalogue distribution to all North American golf and men’s lifestyle media.
One-on-one media interviews at 2011 PGA Fall Expo.
Unprecedented media exposure for Sligo’s Fall 2011 line in PGA Magazine – the leading trade publication for PGA Professionals and golf shop buyers.
Over four million impressions in campaign’s initial quarter.
More sell-in to golf clubs and courses than ever before, with Sligo Wear’s fashion-forward apparel creating distinct loyalists in their pro shops.