Case Studies

Verizon Wireless _{More Than Just A Phone Company}

Verizon Wireless is known for consistently providing the most reliable wireless network and for offering a broad array of cell phone options to customers. With the introduction of its 4G LTE high-speed wireless network across the country, the company began to turn its attention from cell phones to a range of new, innovative consumer products that would take advantage of the fastest wireless speeds ever available.

Bridgestone Golf _{Cause-Related Marketing}

JDPR developed a cause-related marketing strategy to leverage Bridgestone’s signing of PGA TOUR icon Davis Love III with a season-long program tying Love’s birdies made on Tour with Bridgestone donations to a patriotic charity.

Lima One Capital_{Brand Building}

Lima One Capital sought to raise awareness of its innovative loan product for residential real estate investors and leverage its storied military background to reinforce the distinct brand position of professionalism and legitimacy as the lead “hard money” lender coast to coast. JDPR helped them achieve that goal through strategic PR tactics that resulted in feature-length stories in national and regional publications, and interviews on key radio programs and broadcast stations.

Verizon Wireless _{Making Social Media Strategic}

Verizon Wireless asked JDPR to advance business imperatives by developing a social media presence geared toward journalists and bloggers. Verizon had an existing consumer-facing social media presence, so this online program focused on building strong media relationships to complement traditional outreach efforts.

Nature's Variety_{Controlling a Crisis}

JDPR aided Nature’s Variety in recovering from a crisis that had the potential to damage the brand’s reputation. JDPR helped Nature’s Variety develop a strategy to temper regulatory sanctioning, regain the confidence of retailers and consumers and increase awareness of an innovative, new process to ensure the prevention of future contamination.

Clemson Downs_Rebranding

JDPR provided assistance with the development and introduction of a new brand platform and marketing materials to build brand awareness for Clemson Downs, a retirement community in Clemson, SC. Emphasis was placed on the "continuum of care" for the residents and the special relationship between Clemson Downs and Clemson University.

Golf Pride _{Media Exposure}

Golf Pride, the global leader in golf grip innovation and technology, sought the expertise of JDPR to garner exclusive exposure for their new TOUR SNSR grip in both digital and print golf-category media. The objective was to create buzz surrounding the new TOUR SNSR grip, heighten brand awareness, and create a sustained media presence for the brand.

Sligo Wear, Inc. _{New Product Launch}

JDPR assisted Sligo Wear, Inc., a maker of bold and fashionable golf apparel, in the successful launch of its first complete line of apparel, accessories and outerwear with a strategic media relations and social media plan.

BernzOmatic _{Creative Mailer Campaign}

JDPR created a direct mail campaign to help launch BernzOmatic’s QUICKFIRE® hand held torch to consumer DIY and trade media across the U.S. The goal of the mailer was to pique the media’s interest and induce trial of the new torch, leading to national buzz around the product’s innovation.

Nature’s Variety _{Brand Restage}

JDPR created a campaign for Nature’s Variety, an established leader in the raw pet food industry, to restage its brand and clear up prior confusion about the company’s products and key messages.

IRWIN Tools _{Big Ideas}

JDPR worked with IRWIN Tools to create and introduce the first annual National Tradesmen Day with a goal of honoring tradesmen, establishing brand loyalty, forging strategic partnerships, and amplifying brand awareness with a key demographic.

Mid-Atlantic Convenience Stores _{Internal Communications}

To help MACS introduce its new mission, vision and values to its internal audiences, JDPR crafted a ‘Store Manager Communication Kit’ to provide training and to reinforce core messages for employees working for this leading convenience store operator in Maryland and Virginia.