BRAND POSITIONING CAMPAIGN

,,CLIENT:
HMR Advantage Health Systems owns and operates 21 long-term-care facilities across North Carolina, South Carolina and Georgia. Headquartered in Easley, S.C., HMR Advantage Health Systems also operates various healthcare divisions, including rehabilitative and career services.

PROGRAM:
In an effort to increase brand distinction and business development among internal and external audiences, JDPR executed a comprehensive brand-identity makeover for the company over a twelve-month time frame. This brand-identity makeover campaign culminated with multiple efforts to communicate the ‘living center’ concept to all 2,000+ associates, residents and their families, referral sources, and media outlets. Select the link below to see further details about this effort.

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