BUSINESS-TO-BUSINESS RESTAGE

CLIENT:
BKI—a leading international manufacturer of food-service equipment including rotisseries, fryers, cook & hold ovens, display cases and merchandisers.

PROGRAM:
A multifaceted marketing effort to introduce the company’s new corporate name/logo and positioning. The re-stage strategy consisted of several key components, including trade relations, distributor relations, print collateral development and media relations. Culminating its year-long corporate re-stage, BKI was recognized as the “Manufacturer of the Year” by the category’s leading trade association. See the case study below for more information.

Download Case Study