Coral Resorts: Managing a Brand’s Online Presence
CLIENT GOALS
The Coral Resorts brand is a collection of premium, time-share based properties in Hilton Head, S.C. Coral Resorts depends on a robust, online presence and keen brand awareness amongst key stakeholders through tactical SEO and content strategy. JDPR developed a program to help Coral Resorts accomplish digitally what it has done for 25 years face-to-face—provide helpful and friendly information to the consumer. Our strategy focused on conveying Coral Resorts’ expertise and reputation across social media, through a content marketing-focus and community involvement to build brand recognition.
Objectives
- To improve Coral Resorts’ SEO in order to drive online traffic to helpful travel information.
- To engage consumers and optimize search engine visibility.
- To increase high quality visitors to the Coral Resorts’ blog.
TACTICS
- Created a content marketing strategy that elevates the Coral Resorts blog in search engine rankings through social media sharing. We also managed content creation and social media interactions for the brand.
- Made the brand’s social media presence more evident to search engines by increasing online interactions with consumers.
- Produced news releases fine-tuned for optimum SEO on relevant topics to boost brand exposure within traditional and online media.
- Pursued positive brand exposure opportunities through community events.
- Began a Coral Resorts blog where we manage content to drive search engine optimization.
THE IMPACT
- Evaluated the most appropriate and useful social networks for the Coral Resorts brand and set up new accounts with attention to SEO needs.
- Conceptualized philanthropic and community programs to implement that will create more news for the brand.
