Students First SC: Amplifying Advocacy Through Messaging
CLIENT GOALS
StudentsFirstSC is a non-profit membership based organization working to ensure all students have access to great teachers and a quality education, regardless of the ZIP code in which they live. StudentsFirstSC approached JDPR for assistance with messaging and media strategy. JDPR was tasked with aiding StudentsFirstSC in raising awareness about the organization’s key legislative priorities aimed at improving the quality of education throughout South Carolina public schools.
Objectives
Through a comprehensive public relations strategy, JDPR’s main objective was to drive public discussion and raise awareness about the key legislative priorities of StudentsFirstSC.
TACTICS
- Developed a third-party website designated to the South Carolina Achievement School District (SCASD), scachievementschooldistrict.org.
- Used third party voices, including principals, teachers and business leaders, to draft Op-eds with key messaging to advance legislative priorities.
- Drafted and helped develop a doodle art multimedia asset that highlighted the need for an Achievement School District.
- Developed social media strategies over several channels.
- Developed newsletter and podcast plan to raise the stature of key personnel and those aligned with policy objectives.
- Supported StudentsFirstSC membership events through creative idea generation aimed at engaging attendees and recruiting them for the organization
THE IMPACT
- Linked the business community and workforce prep with the current lowest-performing schools in the state.
- Established relationships with key legislative contacts and educational reporters across South Carolina.
- Placed stories and secured earned media coverage with key legislative messaging.
- Enhanced partnerships with likeminded or aligned organizations through social media engagement, speaking opportunities and earned media.
