The Bristol Hotel: Bringing The Bristol Hotel to Life Online
CLIENT GOALS
The Bristol Hotel, located near the Virginia-Tennessee border, is a 65-room hotel bursting with Southern charm. In early 2024, The Bristol Hotel partnered with JDPR to leverage its social media platforms to showcase everything the hotel has to offer – including a rooftop bar with sweeping views of the Appalachian Mountains, street-front family dining and a historic ballroom for unforgettable events. Primarily, they wanted to develop a strong social media presence to further The Bristol Hotel’s brand awareness and drive core hotel business.
Objectives
- Support F&B (Food & Beverage) sales and programming at Vivian’s Table and LUMAC Rooftop Bar by enhancing customer acquisition and retention through increased awareness.
- Promote seasonal food items.
- Leverage community events and local partnerships to drive core hotel business (F&B, room nights, events, space rentals, etc.).
- Support room night sales for The Bristol Hotel by increasing awareness in key drive markets.
TACTICS
- JDPR developed a social strategy and style guide as well as organized photo shoots to ensure cohesion across media platforms.
- Posted high-profile and national earned media features, secured by the JDPR team, highlighting The Bristol Hotel, Vivian’s Table and LUMAC Rooftop Bar.
- Shared details about upcoming hotel F&B events such as LUMAC live music, Mother’s Day Brunch and other hotel F&B promotions.
- Shared featured season-specific dishes, recipes, cocktails and more.
- Coordinated award voting and announcements collaborations, highlighted architectural features and elevated community partners.
THE IMPACT
- JDPR increased audience reach by approximately 41.7% over multiple social channels.
- Overall engagement rates increased by 49.2% after JDPR started managing the platforms.
- In a nine-month timeframe, The Bristol Hotel social media following increased by more than 1200 followers across multiple platforms.
- Created significant buzz surrounding weekly events, bolstering link clicks to more than 36,000.
- Introduced the use of Instagram and Facebook stories to inform the public of hotel happenings, awards and recognitions, and community events.
