Little Giant Ladder Systems, a Utah-based company known for developing and manufacturing safe, innovative, high-quality ladders and elevated workspaces, partnered with JDPR starting in Q³ 2024 with a primary goal of increasing brand awareness among tradespersons. As part of the strategy to elevate Little Giant’s brand, JDPR coordinated media engagements at key industry trade shows over a four-month span, including the 2024 STAFDA Convention, World of Concrete 2025 (WOC), and 2025 International Builder’s Show (IBS). JDPR also helped coordinate influencer engagement at the 2025 Hardware Huddle.

With decades of experience in the hardware space, the JDPR team has developed long-standing relationships with media in the space. In preparation for each show, through legacy and new-developed media relationships, JDPR conducted dedicated outreach to media attendees and coordinated in-booth engagement, content development and interviews with Little Giant leadership. With Little Giant’s focus on tradespersons in a relatively niche space, JDPR combed through extensive media lists from each of the shows to develop a dedicated media list.

In all, JDPR’s strategic outreach resulted in:

<li style="font-weight: 400;" aria-level="¹“>84 dedicated media appointments. <li style="font-weight: 400;" aria-level="¹“>85+ media clips in print, digital and social platforms – long- and short-form content, dedicated writeups and show roundups. <li style="font-weight: 400;" aria-level="¹“>19.⁵M+ media impressions in niche spaces, expanding Little Giant’s reach, which ultimately increases awareness. <li style="font-weight: 400;" aria-level="¹“>$224k+ in ad rate equivalency, increasing Little Giant’s ROI for each show; some as much as fourteen times the initial investment.

By securing show roundup coverage from<a href="https://www.jlconline.com/products/best-of-ibs-jlc-edition_o?utm_source=newsletter&utm_content=Article&utm_medium=email&utm_campaign=JLC_TUE_031125&&oly_enc_id=⁹⁵⁶³B^6076734F⁹T”> The Journal of Light Construction, Builder,<a href="https://www.youtube.com/watch?v=ILw⁴lEY²aRg&t=59s”> Homestead Garage and<a href="https://www.instagram.com/p/DIWIQJ³gm⁷E/”> Built With Tools, business solution and product feature coverage from<a href="https://contractorsupplymagazine.com/pages/Print-edition—December-²⁰²⁴January-2025_laddersliftsscaffolds.php”> Contractor Supply, Retrofit Magazine,<a href="https://www.instagram.com/reel/DF-1w⁵qps¹_/”> Modern Milt,<a href="https://www.instagram.com/p/DF⁰uhmSSW¹j/?hl=en”> Toolaholic and<a href="https://www.instagram.com/p/DFVpJrbOIX⁹/”> Stan “DirtMonkey” Genadek, as well as fostering good conversations and real connections on the trade show floor, JDPR elevated Little Giant’s status as present industry leaders.

JDPR’s strategic outreach and media relationships provide measurable value to brands, especially apparent through participation in industry events and trade shows. To learn more about how JDPR can strategically serve your brand through industry events and strategic media relations, reach out to us here.