GREENVILLE, S.C. — Jeff Dezen Public Relations (JDPR) has promoted Matt Lochel to serve as Senior Account Executive. In his new role, Lochel will supervise day-to-day activity for the agency’s clients in the telecommunications, retirement living and financial services sectors. As a member of JDPR’s senior management team, Lochel will also be responsible for managing account team members.

“JDPR’s work is only as good as the people who stand behind it, and Matt is a big part of why the work is outstanding,” stated Jeff Dezen, president of the firm. “Matt has earned the respect of his clients, co-workers and media with whom he interacts. We are stronger because of his leadership.”

Lochel joined the JDPR team in March 2013 as an account executive after spending half a decade as a network news producer on the international desk at NBC News, which included an assignment within the network’s Beijing bureau. He has also held roles as a communication and marketing executive in the finance and non-profit industries. He is a 2005 graduate of Winthrop University.

JDPR, founded in 1991, provides its clients with best-in-class strategic marketing communication services underpinned by deliberate business analysis to include national and regional media relations, SEO services, memorable social media campaigns that drive engagement, crisis communication planning and creative idea generation aimed at advancing clients’ business objectives.