GREENVILLE, S.C. — Jeff Dezen Public Relations (JDPR) announces the addition of Matthew Lochel as the company’s newest account executive. As a member of the JDPR team, Lochel’s responsibilities include account management, regional/national media relations and creative development for Verizon Wireless and IRWIN Tools.

Prior to joining JDPR, Lochel served as staff writer and international news producer for NBC News, where he wrote national news stories and managed the news pipeline that supplied affiliate NBC stations, nationwide, with “feeds” for their overseas coverage.

Lochel also held positions at General Electric Capital Corporation as the senior communications specialist and as executive director/senior advisor of marketing for Boy Scouts of America. He earned a bachelor’s degree in political science and a minor in history at Winthrop University in 2005.

JDPR is a marketing-communications consulting agency specializing in public relations strategic planning, creative program development and messaging tailored to specific target audiences. The firm works with regional and national clients across a broad spectrum of business categories, including: sports/lifestyle, manufacturing, professional services, telecommunications and consumer packaged goods. Learn more at jdpr.com