In January, members of the JDPR staff traveled to Orlando to support five clients at the longest-running and largest global gathering for the business of golf – the 2025 PGA Show. The trade-only event showcases golf’s newest innovations and apparel, allows industry experts to network, and creates additional value for brands to grow their businesses. Among this year’s attendees were five JDPR clients – Bridgestone Golf, Cobra Golf, FlightScope, Puma Golf and Turtleson – each representing a different sector in the golf industry. With a deep understanding of the industry and a strategic approach to media relations, the JDPR team successfully managed more than 185 media appointments, gained invaluable coverage and generated a high quantity of quality impressions for each client. 

In preparation for the show, JDPR carefully planned proactive outreach to key media contacts, setting the stage for high-impact coverage. At the show, the team facilitated media appointments and interviews to ensure each client’s brand and innovations received maximum relevant exposure. 

In total, JDPR’s strategic management resulted in:

• 188 media appointments with influential journalists and content creators. 
• 349 media clips across print, digital, and broadcast platforms.
• ⁸¹³M+ media impressions, expanding our clients’ reach to a massive audience.
• $²⁵M+ in ad rate equivalency, increasing our clients’ ROI for the show and showcasing the value of earned media.

Some of the top activations for each of JDPR’s clients throughout the PGA show include:

Bridgestone Golf

• Released three brand new models of the e¹² family of golf balls, consisting of three models; HiLaunch, Straight and Speed.
• Released the latest iteration of their longest-running and best-selling model, the e⁶.
• Announced the extension and addition of multiple TOUR player contracts.

Cobra Golf

• Introduced new ³D-printed Tour irons, made with advanced ³D printing technology to unlock a new level of performance.
• Launched the new KING Wedges with “Metal Injection Molding” technology that allows for exceptional consistency.
• Released the new and improved KING TEC Hybrids featuring the new FutureFit³³ technology.
• Unveiled the addition of three new counterbalanced putter models to their ³D printed lineup.

FlightScope

• Introduced the revolutionary i⁴ Rangefinder, entering FlightScope into a new market within the golf industry. 
• Announced the X³C, a precise full-tracking radar that tracks the golf ball from impact to landing.

Puma Golf

• Introduced the Puma Ignite Elevate 2 shoe, the perfect shoe for both performance and comfort.
• Launched Puma Golf’s first ever all women’s collaboration collection with designer extraordinaire, Dani Dazey.

Turtleson

• Unveiled Turtleson’s stunning collection of Spring 2025 polos.
• Released the Spring 2025 layering collection, offering a diverse array of quarter-zips, hoodies and crewnecks.

By securing key PGA Show roundup coverage with the likes of Sports Illustrated, RidePlay, Golf Business News, the Links Golf podcast and GolfWRX, as well as brand and product-specific coverage with the likes of Forbes, Golf Digest, PGA of America Magazine, Yahoo! Lifestyle and Golfweek, from new equipment launches to performance-driven apparel and cutting-edge technology, JDPR positioned its clients as leaders in their respective categories. 

JDPR delivers real, measurable value to brands in competitive industries, whether by managing high-profile media relations, building sustainable relationships or developing and executing strategic plans. By securing top-tier media placements and ensuring our clients’ voices are heard, JDPR ensures their clients’ reach extends far beyond the trade show floor. 

To see how JDPR can strategically serve your brand through product launches, industry events and strategic media outreach, fill out an inquiry form here.