Equip Expo, recently named “The Greatest Trade Show of 2024,” ranks third largest trade show in the U.S. and continually breaks attendance records. Elevate is the National Association of Landscape Professionals’ (NALP) official conference, yearly providing a space for NALP members to share ideas and learn more about new equipment. For Kress Commercial, leading outdoor power equipment brand, attendance at and engagement during Equip and Elevate are imperative to success, allowing the brand to launch new products and meaningfully interact with their customers and end-users.

In 2022, JDPR helped launch Kress Commercial – with its revolutionary battery technology and satellite-guided robotics – in North America at Equip Expo in October and Elevate in November. With dozens of media engagements and earned results as well as marketing and advertising tactics like branded hotel keycards for show attendees, billboards, happy hours and coffee breaks, through JDPR’s strategic marketing tactics the Kress brand made splash that signified a sea change in a long-stagnant industry. JDPR’s industry expertise and media relationships bolstered the launch and laid a runway for additional coverage and outreach following the events.

This year, JDPR’s media outreach and marketing tactics were stronger than ever as Kress launched the next big innovation in route-based landscaping—a 40” autonomous mower designed to travel alongside crews,<a href="https://www.landscapemanagement.net/kress-unveils-voyager-kr⁸⁰⁰-at-equip-expo-2025/”> Kress Voyager. To highlight the launch, JDPR coordinated marketing tactics including:

<li style="font-weight: 400;" aria-level="¹“>Branded hotel keycards for show attendees <li style="font-weight: 400;" aria-level="¹“>Opening keynote sponsorship with a national product unveiling <li style="font-weight: 400;" aria-level="¹“>Show magazine, show directory, mobile app and industry vertical ads <li style="font-weight: 400;" aria-level="¹“>Refreshment and networking space branding <li style="font-weight: 400;" aria-level="¹“>Highly-visible moving walkway billboard at show-preferred airport

In addition to marketing tactics, JDPR’s dedicated outreach at both shows resulted in earned media coverage more than doubling 2024 stats:

<li style="font-weight: 400;" aria-level="¹“>37 dedicated media appointments <li style="font-weight: 400;" aria-level="¹“>Nearly 400 media clips in print, digital and social platforms—long- and short-form content, dedicated writeups and show roundups <li style="font-weight: 400;" aria-level="¹“>11.⁵M+ earned media impressions in key verticals, enhancing Kress’ presence and highlighting the new products <li style="font-weight: 400;" aria-level="¹“>$550k+ in ad rate equivalency, exponentially increasing Kress’ ROI for each show

Through show roundups, product spotlights, podcast interviews and testimony features, JDPR helped position Kress’ innovations as industry-leading game changers.

JDPR’s strategic outreach and media relationships provide measurable value to brands, especially apparent through industry events and trade shows. To learn more about how JDPR can serve your brand through strategic media relations, reach out to us here.