The PGA Show, golf’s premier tradeshow hosted annually in Orlando, brings together the sport’s leading innovations from apparel to equipment and so much more. Members of the JDPR team attended this three-day event and represented five clients within the golf industry: Bridgestone Golf, Cobra Golf, FlightScope, Puma Golf and Turtleson.

The JDPR team worked with each client to identify show goals and KPIs and tailor its strategic approach for pre-, during- and post-show activations. In doing so, JDPR scheduled media appointments, coordinated interviews and secured earned media impressions.

In total, JDPR’s strategic management resulted in:

<li style="font-weight: 400;" aria-level="¹“>176 media appointments with influential journalists and content creators <li style="font-weight: 400;" aria-level="¹“>278 earned media clips across print, digital, social and broadcast media <li style="font-weight: 400;" aria-level="¹“>⁴¹⁷M+ earned media impressions, among a targeted, highly-engaged audience <li style="font-weight: 400;" aria-level="¹“>$2.⁸M+ in ad rate equivalency, increasing our clients’ ROI for the show and demonstrating the value of earned media

In addition to increased brand awareness and media success, our clients celebrated key activations during the show such as:

Bridgestone Golf:

<li style="font-weight: 400;" aria-level="¹“>Release of the innovative new 2026 TOUR B series of golf balls, engineered to deliver increases in ball speed and distance without compromising spin or greenside control <li style="font-weight: 400;" aria-level="¹“>Announcement of the new TOUR B X earning its first victory with Chris Gotterup one day before the official launch

Cobra Golf:

<li style="font-weight: 400;" aria-level="¹“>Expansion of the ³D-printed iron lineup with two new models <li style="font-weight: 400;" aria-level="¹“>Discovery of groundbreaking technological advances like new low POI with the OPTM family of metalwoods <li style="font-weight: 400;" aria-level="¹“>Introduction to a new category with the KING TEC-MD Mini Driver <li style="font-weight: 400;" aria-level="¹“>New game improvement irons in the KING franchise <li style="font-weight: 400;" aria-level="¹“>Launch of the new ³DP TOUR Putter Family

FlightScope:

<li style="font-weight: 400;" aria-level="¹“>Introduction of the Range Gen², FlightScope’s newest driving range technology with modern installation, open integration, fusion tracking power and included FS Golf software and E⁶ Connect courses <li style="font-weight: 400;" aria-level="¹“>Continued success of Mevo Gen², sold out and in high demand, featuring fusion tracking power, direct measurement, upgrade potential, built-in kickstand, 6-hr battery life and more

Puma Golf:

<li style="font-weight: 400;" aria-level="¹“>Launch of the 101 Premier collection which showcases PUMA’s new LUXKNIT fabric in its pants and shorts <li style="font-weight: 400;" aria-level="¹“>Upgrades to the Avant Tour shoe collection, featuring full-grain leather uppers, proform midsole cousin and eight-spike performance outsole <li style="font-weight: 400;" aria-level="¹“>Addition of new colorways to the Ignite Elevate 2 Tour golf shoes

Turtleson:

<li style="font-weight: 400;" aria-level="¹“>Announcement of PGA Tour twins Parker and Pierceson Coody’s addition to the Turtleson ambassador team <li style="font-weight: 400;" aria-level="¹“>Announcement of sales team expansion as a result of continued growth in the golf and lifestyle categories

Overall, JDPR’s contributions allowed its clients to achieve measurable success with features in publications such as GOLF, Sports Illustrated, PGA Magazine, MyGolfSpy, GolfMagic and many other top-tier golf apparel and equipment outlets. 

Client success is at the forefront of all that JDPR does. By utilizing years of experience in strategic planning, media communications and relationship-building, the lasting impact of the JDPR team is visible through the success of all five clients at the 2026 PGA Show.

To learn more about how JDPR can strategically serve your brand through product launches, industry events and strategic media outreach, check out more of our case studies here and fill out a contact form here.